Lisa LaCour is the Founder and CEO of The Vault Collective, a business strategy and growth firm. We dive into the common mistakes businesses make when marketing their products, like focusing too much on themselves instead of their customers. Lisa shares insights on how to understand customer needs, define your target audience, and position your brand to stand out in crowded, commoditized markets.

We also discuss go-to-market strategies, including the importance of creating a minimal viable product (MVP) and developing a clear, concise value proposition. Lisa introduces The Vault Collective’s two-week "Launchpad" program, designed to help businesses create a roadmap for bringing their products to market. If you're looking for practical tips on growing your business and building customer trust, this episode is for you!

Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves.

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