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The supplement industry has exploded from a $1 billion market in the 1990s to over $50 billion today, but with this growth comes confusion, misinformation, and products that prioritize marketing over efficacy. In this eye-opening conversation with Daniel Herman, founder of BioSynergy, we cut through the noise to reveal what actually matters when choosing supplements.

Daniel shares the fascinating origin story behind his company – born from frustration after being rudely dismissed by another supplement company owner during a workout. This sparked a journey that would lead to creating science-backed products starting with Creatine Plus, the first creatine supplement in capsule form with a two-phase system.

We dive deep into the concerning industry practices consumers should watch for, from diluted protein content to misleading front-of-package claims. Daniel emphasizes the importance of examining nutritional information per 100g rather than per serving, as serving sizes can be manipulated to disguise inferior products.

The conversation takes a particularly interesting turn when discussing creatine supplementation and its benefits beyond muscle performance. Despite research dating back to 1919, creatine continues to reveal new advantages for cognition, beauty, and overall health – with women potentially having more to gain than men, though only about 30% currently consider taking it.

Whether you're a supplement skeptic or enthusiast, this episode delivers practical wisdom for navigating an increasingly complex marketplace. You'll learn how to identify quality products, understand personalization approaches, and recognize that consistency is key – many supplements require weeks or months of regular use before showing meaningful results.

Ready to make smarter choices about what you're putting in your body? Listen now and discover why, as Daniel puts it, "one scoop of quality is worth two of cheap" when it comes to supplements that support your health and performance goals.

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