Creating Authentic Brands with Kat Cosma
Update: 2024-03-20
Description
In this episode we dive into the challenges and joys of running a creative business such as work-life balance, the courage to be unique, and the struggle in establishing a personal brand. By sharing the experiences of logo designer Kat Cosma, we discuss the pressures of perfection, the need for continuous evolution, and the importance of integrating personality into work. We also get into the challenges in learning new tools, incorporating fun into work, and dealing with societal expectations. Lastly, we highlight the significance of valuing oneself, maintaining steadfastness in the face of adversity and how to connect with clients on a personal level.
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