Quiet Luxury, Creative Freedom, and the Honeymoon Mindset with Jeff (The Apartment Photo)
Description
After nearly two decades as a wedding photographer, Jeff Chan (@theapartmentphoto) is rethinking everything — from how he books clients, to how he uses social media, to what authenticity actually means.
In this episode, hosted by Lilly Red (@elisabettalillyred), Jeff opens up about his decision to only take on “heck yes” weddings in 2025, why he’s obsessed with the idea of becoming a “SKU of one,” and how he’s reframing Instagram as a creative tool instead of a constant stressor.
What You’ll Learn in This Episode:
How to identify and book only the right clients for you
Why being a “SKU of one” is the ultimate business advantage
The surprising truth about authenticity on social media
How Instagram’s trial reels can reach the right audience
Why creating from abundance changes everything
🎧 Listen now and get inspired to build your photography business with more intention, creativity, and joy.
Links & Resources:
Jeff Chan – Instagram
Elisabetta Lilly Red – Instagram
Lilly Red Academy - https://lillyredacademy.com/
Book Recommendation – Don’t Believe Everything You Think by Joseph Nguyen
United States
