As training manager for 29th Street Communities, Ronald Harrington specializes in helping industry professionals level up their approach to marketing and leasing. On this episode of The Top Floor podcast, he’ll do the same by sharing exactly what it takes for properties to stand out with prospects in 2025 and beyond: creating stellar renter experiences.

In addition, we’ll shed new light on what residents really want from property management, with key findings from the 2024 AppFolio Property Manager Renter Preferences Report, and hear about Ronald’s experiences from his “Lease Across America” project, where he secret shopped more than 100 different properties across the United States.

Key moments:

Why resident experience is essential for success in 2025

What Ronald learned from secret shopping more than 100 properties

The difference between resident experience and customer service

How Ronald has seen conversations about resident experience evolve

What prospects expect from property management

How resident technology is changing expectations

Key factors that make or break a property experience

How to create standout property experiences for prospects

Ways to help onsite teams improve the renter experience

Key links:

Research report: 2024 Renter Preferences Report: https://www.appfolio.com/renter-preferences

Podcast: Rooms with Ronald: https://multifamilymedianetwork.com/podcast/rooms-with-ronald