Creating a Good Merchant Descriptor
Description
As an ever-greater share of consumer purchasing shifts to the world of eCommerce, people are using their credit and debit cards more than ever before. It’s easy for them to lose track of how many card purchases they’ve made, where they made them, and what they were for.
Billing statements provide an opportunity for cardholders to review their transactions, and when they see one that they don’t recall making, that may be a sign of fraud—or it may just be that the merchant description attached to the card is vague or confusing. How can merchants create recognizable billing descriptors that won’t get mistakenly reported as fraud?
Full Text:
https://www.chargebackgurus.com/blog/merchant-descriptor
©Chargeback Gurus 2021
Production: Emily Woodward
Narration: Sarah Rife
United States
