In this hyperconnected digital world we’re living in, customers can come at you from any direction, and smart merchants are learning to meet their customers where they’re at—no matter where that might be. The name for this approach of marketing and selling across multiple platforms is the omnichannel, because it encompasses every possible vector through which merchants might engage their customers.

Unfortunately, any conduit for customers will also bring fraudsters, and the omnichannel presents them with multiple opportunities and vulnerabilities to exploit. How can merchants safely take advantage of omnichannel marketing without exposing themselves to excessive fraud and chargebacks?

Full Text:
https://www.chargebackgurus.com/blog/omnichannel-payments

©Chargeback Gurus 2021
Production: Emily Woodward
Narration: Phil Claffey