Creative Optimisation in Digital Advertising
Update: 2022-10-27
Description
In this episode, Marie-Clare Puffett, Senior Manager, Marketing and Industry Programmaes at IAB Europe talks to Anthony Lamy, VP EMEA, Client Partnerships at VidMob.
They discuss the importance of making informed creative decisions in digital advertising, whether creativity and tech can work together, and the future of creative optimisation in our industry.
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