Retail Media: The Marketing Mix, Opportunities and Challenges.
Update: 2023-11-07
Description
Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, as she dives into Retail Media in Europe with James Allison, Director of Market Development at Advertima. In this episode, they discuss Retail Media's place in the marketing mix and what advertisers can expect. They also explore the unique opportunities Retail Media brings for Advertisers and Retailers before looking into the future and discussing what to expect in 2024.
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