Is there really such a thing called passive income? Is it accessible to creators? Dive into the nuances of the world of Affiliate marketing with an affiliate marketing veteran who's in the business for a decade and now derives all of this creator income from affiliate marketing.

Reach out to Dilip and Check out his content -

Affiliate Marketing Blog – https://dkspeaks.com

Podcast about Podcasting – https://thepodcastinguniversity.com

Tastes of India Podcast - https://thetastesofindia.com/

Instagram – https://instagram.com/dkspeaks

Facebook – https://facebook.com/dkspeaks

Twitter – https://twitter.com/dkspeaks

Pinterest – https://pinterest.com/dkspeaks

Reach out to Naga – 

Twitter - @n1n3stuff / @PassionPeop1 (https://twitter.com/ThePassionPeop1 )

Facebook - The Passion People Podcast

email - naagasubramanya@gmail.com

Instagram - https://www.instagram.com/thepassionpeoplepodcast/

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Sound Attribution and Credits - Music from Pipo and Wowa(you should check out their music on Spotify here - https://open.spotify.com/artist/6zZPxLiRfbGUnoEAJmfJJN) from Unminus. All music other than the jingle on the episode is under the CC0 License and downloaded from freesound.org , freemusicarchive.org and unminus.com

Transcript

[00:00:00 ]R Dilip Kumar: [00:00:00 ] Promoting products on my niche websites, creating niche websites that are solely focused on affiliate marketing.

[00:00:06 ] When I look at my podcasting journey and  what my goals for podcasting was, I was never looking at monetizing the taste of India podcast from the perspective that most podcasters look at it , sponsorships andmaybe a merchandise or, ads.

[00:00:21 ] So I wasn't looking at it from that perspective. My sole objective was to drive all of that traffic to my blog and then monetize my blog

[00:00:30 ]But once you've done it, if you're able to drive traffic to it, , it's income that stays there, that's passive. So people just come visit those posts, click on those links, buy and you'll get paid a commission.

[00:00:42 ] Naga S: [00:00:42 ] Hi, Dilip. Hello and welcome to the passion people podcast.

[00:00:45 ]R Dilip Kumar: [00:00:45 ] Thanks for having me here. I was looking for forward to this conversation for some time,

[00:00:48 ]Naga S: [00:00:48 ] can you tell us your story I know you run  an affiliate marketing blog an affiliate marketing podcast, and you're also  a great content creator in your own right with both you and your wife, having such famous websites and podcasts.

[00:01:01 ]R Dilip Kumar: [00:01:01 ] Thanks.  I have been an affiliate marketers since 2003. Okay. So is when I first learned about affiliate marketing it wasn't purely affiliate marketing. I started off with understanding what blogging was, and that was when, blogging was slowly taking off.

[00:01:18 ]I went into affiliate marketing because my objective of getting into blogging was to use the expertise or the knowledge that I had and make money. And just to give you a context, , 2002, 2003 was a time when. People who are making a lot of money using Google AdSense on their blogs and these blogs weren't really, extremely good content.

[00:01:40 ] It was just some content that they were putting out there. They were putting some Google AdSense in there and they were kind of making money. So that is where I actually started. And Google AdSense, wasn't really a very reliable option for me.  I diversified into learning, understanding what affiliate marketing is, [00:02:00 ] and that's how I got into affiliate marketing in 2003 is when I first put together my affiliate marketing website.

[00:02:07 ] But. Slowly and gradually I kind of graduated into a little more advanced methods in affiliate marketing, building, very niche specific sites that is oriented towards affiliate marketing. And that's what I've continued to do over the last, I think 14, 15 years

[00:02:25 ] ,  I came into podcasting first. The first podcast that I listened to was somewhere around 2005, 2006,  there was this guy, Yarrow Starack  it was Yarrow from who's ,  small course that I happened to learn what blogging is and what affiliate marketing is all about.

[00:02:41 ] So Yarrow had a podcast somewhere in  2005 and it was something very new, not a lot of podcasts. So that's whereI first encountered a podcast. I started my podcast on affiliate marketing for my primary blog Dkspeaks.com somewhere around 2010, 2011. Did it for almost about two years, but then, I was getting pulled into multiple directions because I wanted to focus my energy on something that I was doing for a long time.

[00:03:12 ] And I felt that somehow podcasting was taking a little too much time of mine.   One of the reason was that, , my wife started her blog that is thetastesofindia.com .

[00:03:21 ] That was in 2008 when she started. And there was a lot of energy that we were putting in to promoting that blog, building the audience. We had a lot of issues in terms of some hosting, going down a lot of content going down. So. I was  getting involved in a lot of these things that is where I took a break from podcasting on DK, speaks.com and then continued with affiliate marketing for a while until 2015.

[00:03:49 ]When , once again we felt that podcasting could be a good addition to what we were doing on the taste of India. And that is [00:04:00 ] where we started off podcasting again in 2015, September was when the first episode of the taste of India podcast came out. Since then we've consistently been releasing shows on the taste of India podcast.

[00:04:12 ] And it's been about an year that I started the podcasting university.com   and the podcast there. So it's a year. Because of the COVID impact,  I had to take a little break there, but then these other two podcast projects that I'm running right now, but primarily I am into affiliate marketing.

[00:04:30 ]Promoting products on my niche websites, creating niche websites that are solely focused on affiliate marketing.

[00:04:36 ]Naga S: [00:04:36 ] I understand. Let's dive right into the meat of the matter, ? So how much of your total income is delayed from affiliate marketing currently in a percentage, if I can ask you

[00:04:47 ] R Dilip Kumar: [00:04:47 ] It is almost a hundred percent. Once again, go back to how we started podcasts for the taste of India. I, to talk about the taste of India right now. So, when we started podcast that is suffering the podcast, it was not to start a podcast.

[00:05:02 ] It was to look at an alternate channel. To promote our existing blog@thetasteofindia.com. So there was another audience. Who is focused on audio. And we felt that if we could engage with that audience who were focused on audio, we can bring them back to our websites and in fact, the blog as well.

[00:05:25 ] That is how we started with the taste of India podcast. So. When I look at my podcasting journey and  what my goals for podcasting was, I was never looking at monetizing the taste of India podcast from the perspective that most podcasters look at it , sponsorships and maybe a merchandise or, ads.

[00:05:44 ] So I wasn't looking at it from that perspective. My sole objective was to drive all of that traffic to my blog and then monetize my blog. So that's what we followed since the tastesofindia.com as a podcast started, and [00:06:00 ] we've mostly driving traffic back to our blog itself and  our earning is primarily from affiliate marketing that we're doing on the blog.

[00:06:06 ]So we've even stopped.  Google ads on the taste of India right now, because  there was feedback that we got from people saying that the ads are ex