Cris Grossmann, the author of The Rise of the Frontline Worker, is a tech entrepreneur whose company Beekeeper has raised $196.5M in funding and supplies its mobile productivity and collaboration platform to some of the world’s biggest and best-known organizations, including Heathrow Airport, Domino’s Pizza, and Hilton Hotels. Cristian, a former frontline worker, understands first-hand the technology required to make the frontline workforce more effective. Before founding Beekeeper, he worked for Accenture on high-profile international projects in IT Strategy for the financial and public sectors. Cristian studied chemical engineering and got his Ph.D. in electrical engineering at both ETH Zurich and Before moving to beautiful Zurich, he was born and raised in an entrepreneurial Swiss-Mexican family in Mexico City.

In this conversation, Cris Grossman discusses his journey from chemical engineering to founding Beekeeper, a platform designed to empower frontline workers. He emphasizes the importance of technology in improving the work experience for these essential employees, who have historically been undervalued. The discussion covers the three pillars of Beekeeper's mission: simplifying the day-to-day for managers, enhancing employee experience, and building organizational trust. Chris shares insights from his experiences with frontline workers and highlights key findings from the 2024 Frontline Workforce Pulse Report, focusing on retention and the role of frontline managers in driving engagement.

Connect with Cris: https://www.linkedin.com/in/crisgrossmann/

Learn more: https://www.beekeeper.io/white-paper/2024-frontline-survey/

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Our mission is to help our customers maximize the impact of their HR technology through a deeper understanding and optimization of their most significant investment– their people. HireRoad empowers HR teams through data-driven insights, customized support from our team of experts, and a transparent, cost-effective approach to meet companies where they are at in their people data journey.

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Takeaways

- Beekeeper aims to empower frontline workers through technology.
- Frontline work has not significantly evolved since the 80s.
- The pandemic highlighted the essential role of frontline workers.
- Investing in frontline workers can unlock organizational efficiency.
- Frontline managers are crucial for employee engagement and retention.
- Building trust between frontline workers and leadership is essential.
- Technology can significantly improve the work experience for frontline employees.
- Retention remains a significant challenge for organizations.
- Understanding the frontline experience is key to developing effective solutions.
- Clear communication is vital for leadership growth.