DiscoverWhat the Futures!Crop Marketing | Tough Calls Ahead
Crop Marketing | Tough Calls Ahead

Crop Marketing | Tough Calls Ahead

Update: 2025-08-22
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In this episode of the 'What the Futures Podcast,' Ryan discusses the current market trends and the outlook for the fall of 2026. Joined by Suzanne Jackson from Market Master, they explore various topics including crop marketing strategies, mental health support initiatives, and the impact of weather on harvest yields. Listeners are encouraged to hit the subscribe button for special live streams, participate in the Harvest Photo Contest for a chance to win a trip to Halifax, and enjoy the curated harvest playlist on YouTube Music. The episode also highlights the importance of having a storage and delivery plan during the harvest season.


00:00 Introduction and Episode Overview


01:50 Podcast and YouTube Updates


04:29 Harvest Photo Contest and Halifax Trip


09:34 Market Insights and Crop Marketing


25:20 Interview with Suzanne Jackson


35:31 Undersold Canola and Market Sentiments


 


42:18 Flax and Lentils: The Bright Spots


49:14 Back to Basics: Grain Marketing 101


53:08 Positive Moments and Harvest Updates


56:42 Voicemail and Listener Questions


01:06:23 Final Thoughts and Closing Remarks

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Crop Marketing | Tough Calls Ahead

Crop Marketing | Tough Calls Ahead

Ryan Denis