DiscoverWhat the Futures!Market Sentiment Improving? I thought so
Market Sentiment Improving? I thought so

Market Sentiment Improving? I thought so

Update: 2025-11-28
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In episode 102 of the 'What the Futures Podcast,' host Ryan discusses the often frustrating yet crucial aspect of grain contracting targets within Western Canadian farming. Highlights include an in-depth look at how targets can work, a reflective segment on a recent trip to Raleigh, North Carolina revealing the people-centric nature of farming, and various shout-outs for recent accomplishments and contributors to the farming community. Also, noteworthy crop marketing insights include the rising prices of yellow peas, red lentils, and feed barley, as well as the importance of effective target setting. Additionally, listeners get a glimpse of the challenges faced by farmers and the cutthroat competition in the wheat market. Join Ryan in this informative episode made to guide farmers in making better decisions and navigating the intricacies of the agricultural industry.


00:00 Introduction to Episode 102


04:40 Thank Yous and Acknowledgements


07:23 YouTube Apology and Listener Feedback


10:31 Positive Moments and Personal Anecdotes


13:18 Conference Planning and Excitement


18:12 Crop Marketing Insights


26:13 Target Strategies in Grain Marketing


32:02 Upcoming Episodes and Events


33:16 Conclusion and Final Thoughts

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Market Sentiment Improving? I thought so

Market Sentiment Improving? I thought so

Ryan Denis