Test or Freeze? How Smart Brands Win BFCM Without Breaking the Funnel

The State of Multi-Touch Attribution in 2025: What’s Working, What’s Broken, and What’s Next

Meta’s Omni Ads: The Campaign Driving 300%+ Offline Sales for DTC Brands w/Kevin Goodwin

The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler

Navigating the New SEO Landscape + How AI is Changing Discovery w/Sam Wright from Blink SEO

Split Testing Facebook Pixels: What You Need to Know

Unpacking Checkout Extensibility: What Shopify's Changes Mean for Your Business

Customer Personas 101: How Customer Data is Enriched, Using AI to Analyze, and Benefits to Meta and Google

User Identity Matching: How Platforms Do It, Limitations, and Does Extending Help Campaign Performance

Meta Event Match Quality Scores -- How They're Scored + How They Impact Performance

Future of Affiliate Marketing: Insights from Jonathan Snow and AI-Driven Advertising

The Impact on Revenue When These Brands Dropped all Meta and Google Tracking

Holdout Experiments + AI Examples with Data + State of CDPs + Cohort Analysis w/Scott Zakrajsek from Power Digital

Expert Session: How To Manage GDPR and CCPA Compliance for D2C Brands to Help Avoid Lawsuits

What's New With Data Warehouses & Analytics Automation Potential + How Data Moats Impacts Sale of Business w/Jacob Cook from Tadpull

How To Provide Value as an Analyst or Internal Product Champion with Ben Zitney @ Daasity

CRO Learnings and Personalization Tips from Cotopaxi's Kirby Crook

10 Ways to Enrich Your Customer List to Find Hidden Gems, Reduce Churn, and Maximize Profitability of Your Offers

9 Trends to Start 2024: Meta Segmented Events, Shopify's Future in AI, Enhancing Zero Party Data, and More

Propensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These Models