Propensity Scoring 101 -- What It Is, Examples of Audience Activation, and What Data Goes Into Building These Models
Description
In this episode Brad Redding talks about the concept of Propensity Scoring -- what it is, how these models are built, the benefits to improving marketing ROI for brands, and a few real life examples. You already see flavors of this in your marketing tools today -- like Klaviyo's expected next order date on user profiles. Expect to see more of this in 2024.
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:
Elevar Changelog
Checkout Extensibility Thank You Page Setup
Infotrust Webinar w/Google
Consent Mode v2 Setup
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
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Previous episodes you might like:
100K/spend day myths with Nigel Thomas
Signal Loss -- what it is and how it impacts marketers
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
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