DNA of Modern Brands with Tina Sharkey
Update: 2024-06-19
Description
In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities.
Podcast Breakdown
00:00-03:48 Meet Tina Sharkey
03:49-09:57 Career Beginnings and Digital Innovation
09:58-15:28 Scaling BabyCenter and Modern Branding
15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting'
30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role
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