Reimagining Snacking Culture and Convenience with Brigette Wolf
Update: 2024-06-05
Description
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.
00:00 - 05:20 Introducing Brigette Wolf
05:25 - 09:43 Constant Pushback
09:50 - 13:51 Working For a Big Brand Early On
14:00 - 16:12 My Mochi
16:18 - 18:54 My Mochi's End Goal & Educating Consumers
18:57 - 20:34 Influencers
21:04 - 24:21 Scrappiness
24:47 - 27:48 Having Pride & Being a Leader
27:58 - 34:40 Snacking is King
34:19 - 44:07 Managing and Leading
44:12 - 46:54 Certified Sailing Instructor
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