Data Tracking: How to build a tracking strategy for your customer data
Update: 2021-04-08
Description
Tracking customer data refers to tracking data from your primary or first-party data sources — your website and apps. It is a combination of user data (or entity data) and interaction data (or event data). Deciding what data to track and documenting it in a tracking plan is the first step before implementing any analytics or engagement solution.
In this episode, hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy talk about:
- How do you decide what customer data to track?
- What is a data tracking plan and how do you build it?
- What are the risks of not creating a data tracking plan at all?
Next steps:
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