Lifecycle emails: How to measure their impact on the customer journey
Update: 2021-02-22
Description
Lifecycle emails, also referred to as behavioral emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the specified conditions automatically receive relevant emails.
In this episode, we talk about:
- How lifecycle emails are different from marketing and transactional emails
- The difference between measuring the performance vs the impact of emails
- How to respect your customer’s inbox by allowing them to configure their preferences
- Tools mentioned: Customer.io, Intercom, Hubspot, Outreach
Next steps:
- Check out the Data-led guides
- Subscribe to the InnerTrends #DataDiary for SaaS growth insights
- Subscribe on your favorite platform or directly on our podcast page
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