Over 337 million people are using dating apps worldwide. And that trend is growing year on year. So with so many people dishing out likes, why is it becoming harder and harder to get matches? 

In today’s episode, Ziba and Raphy delve into the science of online dating to discover what turns people off, how you can make your profile stand out and how to can maximise your matches to secure a date.

You’ll hear a first hand account of the wild west of app based dating from Becky Govier and get the top insights from Michael Kaye: industry expert from one of the world’s biggest dating sites, OKCupid.  Then, we put behavioural science to the test by taking to the streets to ask the general public to swipe left or right on our optimised and un-optimised profiles.

Follow Ziba Goddard on LinkedIn

Follow Raphy March on Linkedin

Follow Michael Kaye on Linkedin

How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com

This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.

If you want to create a chart-topping podcast for your business or brand? Contact info@flamingo-media.co.uk to make it happen.