Saving money is becoming increasingly hard. But spending is constantly on the rise. So how can we change our habits to have more money in the bank every month?

In today's episode, Ziba and Raphy discover how retail environments are designed to part us from our hard earned money and talk about what psychology we can use to save more effectively.

We take a deep dive into the world of consumer behaviour with Greg Davies, expert in applied behavioural finance and decision science, and Head of Behavioural Finance at Oxford Risk. We then listen in as Raphy sets two volunteers a challenge to shop for a Sunday lunch, one of them prepped with psychology and the other left to the mercy of subliminal messaging.

How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy.

Learn More at www.cowryconsulting.com

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This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.

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