iQuanti Vice President of Search and Site Experience Wayne Cichanski breaks down the three SEO elements involved in identifying what's causing organic search traffic declines and how to combat those issues. Hint: It's usually a combination of all three (rank distribution, search volume and CTR). 

Later in the show, Wayne gets into the "wildcard" element of schema and how that can affect traffic and how consumer intents have shifted during the COVID-19 pandemic. Wrapping it all up, Cichanski discusses Google's recent page experience update and its implications for SEO marketers.