We sit down with Wayne Cichanski, Vice President of Search & Site Experience at iQuanti to talk about how to adapt your SEO strategy for 2022 and beyond. 

Wayne talks about how to discover SEO opportunities by evaluating your existing and new search volumes and understanding relevancy and authority gaps. He explains how data science can help SEOs in eliminating emotional decisions (and why it is critical to do so). The conversation then pivots to tips to developing a strong content strategy and the SEO metrics that you really need to track to help assess if you are moving the needle on SEO.