At first glance, you probably couldn’t tell that Mallory Greene is in the funeral industry.  

She’s not an older, stuffy man in a dark suit…she’s a young woman who got her start as a member of Wealthsimple’s founding team. Today, she’s the CEO and Co-Founder of Eirene, a funeral service provider that’s disrupting the industry with their affordable prices and tech-driven approach.  

Much like Mallory herself, Eirene isn’t your typical funeral company. They’re incredibly transparent with the families they serve, educating them while prioritizing their comfort to guide them through a simplified arrangements process.

On this episode, Mallory answers questions like: how does she navigate being an outsider in the funeral industry? How do her views on mortality allow her to create strong bonds with customers? And how has she scaled her business in a highly regulated, traditional industry?

Mallory talks about:

• What she learned as an early Wealthsimple team member
• How a regulatory battle nearly cost her her business
• Distinguishing herself in an antiquated industry
• Why choice and availability always wins
• Stepping into a new leadership role

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Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.
Music by © Correspondence and © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). 

Songs used in this episode include: 

• Chris Zabriskie - "Air Hockey Saloon," "The Sun is Scheduled to Come Out Tomorrow," "I Am Running a Marathon with Thousands of Other Highly Qualified People Who Are All Trying to Defeat Me," "Short Song 022123,"  "Short Song 022823," "Short Song 030623," "We Always Thought the Future Would Be Kind of Fun," "Another Version of You," "I Can't Imagine Where I'd Be Without It," "Rewound."
• Correspondence - "On Again."

Used under the Creative Commons 4.0 International License