Lisa Lloyd will be the first to tell you that she’s not a genius...though she certainly seems like one.  

She invented her first product at 23, a hair styling tool called The French Twister, which eventually grossed $20 million. And over the years, she went on to license seven other products; getting featured on Shark Tank, Good Morning America, USA Today, The Big Idea, and more before starting the Lisa Lloyd Marketing Group. She’s also the Founder and Chief Innovation Officer at the Invention Accelerator, a program that helps busy innovators to get their ideas off the ground.

But not all of those inventions turned out; in fact, Lisa had still been paying off the debt from one of her products until…pretty recently. And before she started inventing, there were no early signs of entrepreneurial greatness. She actually didn’t think she was smart enough to become an entrepreneur, period.

In this episode, Lisa shares what she's learned over 30 years as an inventor and high-profile business owner. What were her most costly mistakes, and what did they teach her? What’s the key to persisting through prolonged periods of uncertainty without becoming cynical? And what are the two types of discipline that you need to keep moving forward as an entrepreneur?

Lisa talks about:

• Why she's not a genius
• The two essential types of discipline
• When to buckle down, and when to give it up
• A less than perfect experience on Shark Tank  
• Generating $20,000,000 from her first product
• How to persist through launching your first product

We have a website!
Visit andsosheleft.com for full episodes, transcripts, an application form to be on the show, a list of upcoming guests and more.

Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.
Music by © Correspondence and © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). 

Songs used in this episode include: 

• Chris Zabriskie - "Air Hockey Saloon," "CGI Snake," "Everyone Will Notice, No One Will Say Anything," "We Always Thought the Future Would Be Kind of Fun."
• Correspondence - "Holding Cycle," "On Again (version)," "New Year's Loops." 

Used under the Creative Commons 4.0 International License