This latest episode of the ChannelX podcast sees Dmitry Olerinskiy, Digital Strategy Director, Decathlon, enter the booth to provide insight on:
• Decathlon’s vertical integration and inventory technology
• Human expertise vs AI recommendations in retail
• Data quality challenges for AI implementation
• Hallucinations as a tool for creativity
• Building marketplace analytics for sellers
• The future of human connection in retail.

Behind the mics:
• Dmitry Olerinskiy, Digital Strategy Director, Decathlon | LinkedIn
• Georgia Leybourne, CMO, Linnworks | LinkedIn
• Chris Dawson, Editor in Chief, ChannelX | LinkedIn