Decisions That Made Me: Joanna Jensen (Childs Farm Founder)
Update: 2025-08-14
Description
When an investor pulled the plug on a £3m cash injection for Joanna Jensen’s fledgling business, it could not have come at a worse time. The Childs Farm founder was just about to launch in two of the UK’s biggest high street stores, and was also going through a divorce and moving out of the family home with her two young daughters. Joanna tells Evan Davis how the last-minute let-down taught her who she could trust in business and what she needed to look for in a future financial partner.
Producer: Georgiana Tudor
Series Producer: Simon Tulett
Editor: Matt Willis
Sound: Gareth Jones and Matt Cadman
Production co-ordinator: Katie Morrison
(Image: Photographer: Emily Patrick. Copyright: Joanna Jensen)
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