Welcome back, Trailblazers! Tiffany Benitez is here with another episode of Women in Tech Trailblazers, and today’s conversation is all about making space for what really matters. Our guest, Haleh Shoa, is the founder and CEO of Picturli, a company that takes the chaos of scattered photos and turns it into a secure, meaningful digital archive.

Haleh’s journey started with her own family memories and a desire to bring order to them. What began as scanning photos during her downtime in advertising grew into a thriving business. Along the way, she discovered how technology can connect generations and keep legacies alive. “I believe memories are treasures worth protecting,” she shares.

Haleh takes us behind the scenes of her career, from breaking barriers in a male-dominated industry to learning how to stand in her power. She gets candid about the biases she faced and how she learned to trust her instincts. “You have to be clear about your needs and not give everything away hoping for approval,” she says.

Decluttering comes up in surprising ways, too. Haleh talks about the clutter we carry in our minds, on our devices, and in our schedules. She shares how building systems and being intentional with time can change everything, especially as a leader with a vision.

Here are the key takeaways: 

(2:11 ) Standing in your power and setting boundaries

(5:34 ) Redefining what it means to work in tech

(8:19 ) Navigating bias and finding your people

(11:51 ) Limiting beliefs that show up in business

(13:26 ) The clutter that keeps leaders stuck

(17:18 ) Why community matters and how to find yours

(20:07 ) The best advice for creating a life of abundance

By the end of this episode, you will see why decluttering is about so much more than a clean space. It is about creating room for clarity, purpose, and legacy. Tune in, get inspired, and start thinking about what you need to clear out to lead with intention.

About Haleh Shoa

Haleh Shoa is the founder and CEO of Picturli, a company that helps families, businesses, and individuals organize and digitize their photo collections. With a background in advertising and over 27 years of experience leading large projects and teams, she brings her expertise to preserving memories and creating secure, searchable photo archives. Haleh’s mission is to help people protect their personal histories and share them with future generations.

Connect with Haleh:

LinkedIn

About Tiffany Benitez 

Tiffany Benitez leads Data Governance at Compass Group USA, ensuring data quality, integrity, and compliance across all business units. She is passionate about driving data excellence and advancing women in tech and STEM.

Connect with Host: 

Tiffany’s LinkedIn

Disclaimer

This podcast is for informational purposes only. The content should be taken as something other than professional advice. Listeners are encouraged to consult with professionals regarding specific situations or concerns.