Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point
Update: 2025-04-09
Description
The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up.
Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world.
We’ll explore the following:
- The limitations of traditional attribution in modern B2B marketing
- How to track success when buyers engage across multiple channels
- The role of organic social and how to prove its value
- Actionable strategies for refining your tracking approach
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