In our 101st episode of Branding Democrats, we sit down with progressive TikTok creator Nicole Whitted (@NicoleWhittedAuthor) to talk about politics, branding, and what it takes to cut through the GOP’s smoke and mirrors.

Nicole shares what motivated her to start making videos and how her content reaches people in deeply red communities.

Together, we unpack why voters don’t always know what Dems stands for, how to counter Republican narratives about money and power, and what it means to “match their energy” in the fight ahead.

This episode is equal parts candid, urgent, and hopeful—a look at how creators, organizers, and everyday Democrats can push back against authoritarianism and reclaim the brand of a party that fights for people.

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