DiscoverBranding DemocratsMAGA Is an Abusive Relationship
MAGA Is an Abusive Relationship

MAGA Is an Abusive Relationship

Update: 2025-05-27
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In this episode, we tackle the whirlwind week in American politics — starting with President Biden’s cancer diagnosis and the Right’s immediate attempt to weaponize it. We unpack the Jake Tapper's new book Original Sin, which alleges a widespread cover-up of Biden’s decline, and reflect on what that means for trust in the Democratic Party.

From there, the conversation digs deeper: why is the Democratic brand still perceived as old, elite, and out-of-touch? Why does the working class still believe Trump — a billionaire with a gold toilet — is fighting for them? And how do we, as Democrats, reclaim our voice, our voters, and our message?

We make a powerful comparison between Trump’s cult-like hold and an abusive relationship.

Ken unpacks how Republican messaging, even when based on lies, is beating Democrats in the branding game. Together, they call for a new era of bold, nimble, and relentless Democratic communication.

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MAGA Is an Abusive Relationship

MAGA Is an Abusive Relationship

Ken Weber