DiscoverThe Travel Business UnpackedDesigning an Effective Luxury Travel Brand That Feels True to You
Designing an Effective Luxury Travel Brand That Feels True to You

Designing an Effective Luxury Travel Brand That Feels True to You

Update: 2025-11-24
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In this week's special episode of The Travel Business Unpacked podcast, host Meredith Calloway was joined live at The 7-Figure Travel Business Summit by three advisors known for their standout branding. During this dynamic panel conversation, these advisors shared how they turned personal vision into powerful brand identities that not only feel luxurious, but deeply aligned with their values and voice. From finding the right designer to knowing when to pivot, they offer honest insights into the creative process behind building a brand that truly resonates.


They also explore:

  • What it takes to create a brand that reflects both passion and professionalism
  • Lessons learned from collaborating with branding experts
  • How to evolve your brand as your business and goals shift
  • Signs your brand may be due for a refresh
  • The balance between aesthetics and clarity in luxury branding

Whether you’re starting from scratch or reimagining your brand’s future, this conversation is full of practical takeaways and creative inspiration.


Featured Advisors:

Jen Campbell Boles, Explore More Travel Co.🔗https://exploremoretravelco.com/

Erica Davies, The Well Traveled Soul🔗https://thewelltraveledsoul.com/

Margaret Critz, For The Good Times Travel.

🔗https://forthegoodtimestravel.com/

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Designing an Effective Luxury Travel Brand That Feels True to You

Designing an Effective Luxury Travel Brand That Feels True to You

The Travel Business Unpacked