DiscoverEngagement Edge: The Science & Practice of Political InvolvementDeveloping Your Advocacy and PAC Leader's Evangelism Quotient
Developing Your Advocacy and PAC Leader's Evangelism Quotient

Developing Your Advocacy and PAC Leader's Evangelism Quotient

Update: 2020-07-09
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Amyism #84: Developing Your Advocacy and PAC Leader's Evangelism Quotient


"Government relations staff cannot, and should not, serve as an organizations' primary advocacy and PAC evangelists. Every one of your advocacy and PAC leaders has a "why" regarding their engagement. It's our job to find it, bring it to life, and teach them how to communicate it in a compelling way."


It's always been essential to have credible, motivated advocacy and PAC leaders at the local level. In today's emphasis on virtual stakeholder engagement, limited staff travel and physical distancing, it's irresponsible to neglect the development of your "ground forces." Here's the story behind the story on my newest Amyism.

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Developing Your Advocacy and PAC Leader's Evangelism Quotient

Developing Your Advocacy and PAC Leader's Evangelism Quotient

Amy Showalter