DiscoverEngagement Edge: The Science & Practice of Political InvolvementNew Amyism #87: Are You Using Volume Metrics or Value Metrics?
New Amyism #87: Are You Using Volume Metrics or Value Metrics?

New Amyism #87: Are You Using Volume Metrics or Value Metrics?

Update: 2021-05-21
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As I think more about the challenges advocacy and PAC professionals have with establishing proper program metrics, I realized that they cannot be solved with the same level of thinking that created the elementary, volume-oriented metrics commonly used. So, presto! A new Amyism.

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New Amyism #87: Are You Using Volume Metrics or Value Metrics?

New Amyism #87: Are You Using Volume Metrics or Value Metrics?

Amy Showalter