DiscoverEngagement Edge: The Science & Practice of Political InvolvementNew Amyism #87: Are You Using Volume Metrics or Value Metrics?
New Amyism #87: Are You Using Volume Metrics or Value Metrics?

New Amyism #87: Are You Using Volume Metrics or Value Metrics?

Update: 2021-05-21
Share

Description

As I think more about the challenges advocacy and PAC professionals have with establishing proper program metrics, I realized that they cannot be solved with the same level of thinking that created the elementary, volume-oriented metrics commonly used. So, presto! A new Amyism.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

New Amyism #87: Are You Using Volume Metrics or Value Metrics?

New Amyism #87: Are You Using Volume Metrics or Value Metrics?

Amy Showalter