Why You Need Original Advocacy and PAC Messages
Update: 2020-09-30
Description
I read something a few days ago that spurred, yes, a new Amyism on the importance of original messaging, and how you damage your brand when you "cut and paste" your way to engagement.
Amyism # 85: Original PAC and Advocacy Messages
“It’s intellectually lazy to appropriate materials and messages from other advocacy and PAC campaigns. The sloth is compounded when the messages are deemed as “new,” “original,” or, God forbid, “disruptive.” Superior political engagement professionals devote earnest thought, effort and exertion into their engagement strategies and messages. Those who copy and paste their way to engagement via the thought leadership of others puts their professional brand as an expert clearly up for grabs.”
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