In this episode of the M&A Launchpad Podcast, Casey Minshew interviews Paige Wiese, founder and CEO of Tree Ring Digital, a Denver-based digital marketing agency. Paige brings over 15 years of experience helping businesses build and execute marketing strategies that drive measurable growth. She shares her perspective on why evaluating digital marketing strategies is critical when acquiring a business, how digital assets factor into valuation, and what buyers and sellers should consider during due diligence.

The conversation dives into the importance of preparing for exits, integrating digital strategies post-transaction, and adapting to rapid changes in the digital landscape—including the rise of AI. Paige also highlights the unique opportunities and challenges in bringing digital presence to blue-collar businesses.

Key Takeaways

· The M&A Launchpad event is a must-attend for anyone buying, selling, or scaling businesses.

· Evaluating digital marketing strategies is essential for business buyers.

· Understanding digital assets can prevent costly mistakes during acquisitions.

· Financial health and quality of earnings are critical in M&A.

· A strong digital presence can significantly increase business valuation.

· Buyers should ask the right questions about digital assets before acquisition.

· Post-transaction integration of digital strategies is key to a successful transition.

· AI is changing the digital marketing landscape rapidly.

· Blue-collar businesses need to start building their digital presence early.

Connect with Paige Wiese LinkedIn: https://www.linkedin.com/in/paigewiese/ Tree Ring Digital: https://treeringdigital.com/

M&A Launchpad Conference The M&A Launchpad Conference is where acquisition entrepreneurs, investors, and operators come together for a full day of deal-making, insights, and networking. Whether you’re buying, selling, or growing businesses, this is the event that puts you in the room with the right people.

· Learn directly from industry leaders and active dealmakers

· Gain insight into real-world acquisitions and exits

· Build relationships with capital partners, operators, and advisors

· Discover opportunities to scale through mergers & acquisitions

Chicago, IL Saturday, October 25, 2025 Tickets + info: https://www.malaunchpad.com/

Use code LAUNCH for $200 off registration.

Additional Resources

· Sponsored by O’Connell Advisory Group – Work with a trusted Quality of Earnings and Financial Diligence partner who focuses solely on business acquisitions. Schedule a discovery call with Patrick of O'Connell Advisory Group—your dynamic Quality of Earnings partner. Visit: https://www.oconnelladvisorygroup.com/

· Access our archive of video interviews on YouTube: https://www.youtube.com/@MALaunchpad

· Connect with show hosts Casey Minshew and Feras Moussa: info@equitylaunchpad.com · Learn more about Equity Launchpad: https://www.equity-launchpad.com/

About The M&A Launchpad:



The M&A Launchpad provides insights into acquiring, investing in, and selling profitable businesses in the lower to middle market. Whether you are a business owner, investor, or aspiring entrepreneur, we will provide you with the knowledge, guidance, and capital to navigate the world of mergers and acquisitions.



The M&A Launchpad presents a series of weekly podcast episodes and hosts an annual M&A Launchpad Conference tailored to the M&A community.



Connect with M&A Launchpad:



🎧 Podcast on Spotify: https://open.spotify.com/show/0mW6i4ooujqC7eOPWmguU7

🎧 Podcast on Apple: https://podcasts.apple.com/us/podcast/m-a-launchpad/id1740382586

🎟️ Attend Upcoming M&A Launchpad Conference: http://malaunchpad.com/