In this episode of Digital Pulse, airing on November 1, 2024, listeners are taken through the latest trends in marketing, tech, and social media. The episode kicks off with a recap of Halloween-themed campaigns, highlighting Facebook's creative haunted house listings and YouTube's surge in horror content. The discussion then shifts to the upcoming U.S. Presidential election, exploring potential impacts on digital advertising under different administrations. Google's ongoing adjustments to third-party cookie policies are examined, emphasizing the balance between privacy and advertising needs. As Black Friday approaches, the podcast delves into Amazon Prime Video's sold-out NFL ad inventory, noting a significant increase in new advertisers and interactive ads. Tune in for insights on these topics and more, as the podcast promises to keep listeners updated on evolving media trends.

0:00 Intro

0:33 Halloween Campaigns

1:34 US Presidential Election Impact

2:36 Google's Privacy Shift

3:38 Black Friday NFL Ads

digital advertising trends, Halloween marketing campaigns, Facebook Marketplace, haunted items, YouTube horror content, US Presidential election impact, digital ad landscape, privacy regulations, connected TV advertising, Google third-party cookies, user tracking preferences, targeted advertising, Black Friday marketing, Amazon Prime Video, NFL ad inventory, interactive video ads, social media marketing, holiday-themed content, political advertising, data privacy, e-commerce trends, streaming platform advertising, seasonal marketing strategies, consumer engagement, digital media consumption