Welcome to The Digital Pulse, your daily update on the latest in digital marketing, tech, and social media. It’s Friday, October 11th, 2024, and we’ve got a great lineup of stories to wrap up your week!

First up, TikTok is back in the spotlight with new details revealed in the ongoing lawsuit regarding teen safety. Court documents, which were previously redacted, have been released, shedding light on the platform's handling of user safety concerns for younger audiences. The lawsuit highlights the ongoing pressure on TikTok to address the impact its platform may have on teens’ mental health​

Next, on the e-commerce front, a new report shows that 53% of brands have increased their spending on Amazon Prime Day this year. Brands are doubling down on their e-commerce strategies, capitalizing on the rise of online shopping to maximize visibility during major shopping events like Prime Day​

Switching gears to politics and media, a recent report shows that Democrats outspent Republicans during Kamala Harris's time as vice president. This spending surge has been evident across various media platforms, and it's a sign that both parties are investing heavily in digital and traditional advertising as the 2024 election approaches​

Meanwhile, in tech news, Tesla is taking a gamble with its black box AI technology for its robotaxis. Tesla’s approach to self-driving technology is raising questions about the risks and ethical considerations of using AI systems that are essentially black boxes—meaning they are difficult to interpret or audit​

In legal news, Sony Music has officially ended its U.S. legal battle with Marriott over the use of songs in ads. This long-running legal dispute has been settled, marking the end of a conflict over music licensing that’s had ripple effects across the advertising industry​

And finally, here’s a fun one to close out the week: Meow Mix has dropped a 12-hour pre-roll ad featuring its iconic jingle on repeat. It’s a quirky and playful marketing move that’s sure to grab attention—and maybe drive a few cat owners to grab some Meow Mix while it plays​

Host: "That’s it for today’s Digital Pulse! Thanks for listening, and we’ll see you next week with more of the latest updates in digital marketing, tech, and social media. Have a great weekend!

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