In this episode of Selling in Europe, Alessandro Ghidini and Vincenzo Giacalone, Meridian’s partners in Italy discuss the evolving landscape of direct selling. They share their extensive backgrounds in the industry, the impact of COVID-19 on market dynamics, and how the model is supporting significant growth of utility services. The conversation also touches on the challenges of educating traditional companies about modern direct selling practices and the future trends that may shape the industry.

Chapters

00:00 Introduction to Direct Selling in Italy

07:02 Market Changes Post-COVID

11:54 The Rise of Utility Services in Direct Selling

18:22 The Importance of Direct Selling Associations

18:47 Challenges in Educating Traditional Companies

23:02 Future Trends in Direct Selling

25:35 Collaboration with Meridian Partners