In this episode, Susannah Schofield OBE, Director General of the UK’s Direct Selling Association, opens up about her journey from early influences to becoming a leading voice for women and young people in business. She reflects on the importance of family, the inspiration of Margaret Thatcher, and the honour of receiving an OBE.

Susannah shares candid insights on balancing career and motherhood, the evolution of work-life balance post-COVID, and the opportunities within the direct selling sector.

We discuss how technology is reshaping the industry, why education and regulation matter for the future, and how direct selling offers flexibility and empowerment without a glass ceiling. With her passion for nurturing the next generation, Susannah highlights the personal and professional development opportunities available to women in business today.

Chapters

00:00 Empowering Women: Susanna's Journey

02:38 Recognition and Impact: The OBE Award

05:39 Balancing Act: Career and Motherhood

08:37 The Evolution of Work-Life Balance

11:23 The Direct Selling Sector: Opportunities andFlexibility

14:01 Transforming the Direct Selling Association

16:27 Future Aspirations: Education and Regulation

19:09 Embracing Technology in Direct Selling

21:33 Personal Touch in a Digital World

24:32 Looking Ahead: The Future of Direct Selling

titles

Sound Bites

Chapters

00:00 Empowering Women: Susanna's Journey

02:38 Recognition and Impact: The OBE Award

05:39 Balancing Act: Career and Motherhood

08:37 The Evolution of Work-Life Balance

11:23 The Direct Selling Sector: Opportunities andFlexibility

14:01 Transforming the Direct Selling Association

16:27 Future Aspirations: Education and Regulation

19:09 Embracing Technology in Direct Selling

21:33 Personal Touch in a Digital World

24:32 Looking Ahead: The Future of Direct Selling

28:55 NEWCHAPTER