Discount Culture is Killing Your Brand: The High Cost of Low Language in Med Aesthetics
Description
This week on Scalpel of Truth, Leisa Krauss—yes, that Leisa, the high priestess of profit, the bitchin’ beautician, the patron saint of aesthetic clinics who refuse to die on the altar of Groupon—unsheathes her rhetorical scalpel and goes full Grey’s Anatomy on the most insidious disease in the med spa industry: discount culture. That’s right. If you’ve ever scribbled “$50 OFF LIP FILLER!!” in your Instagram caption like you’re hocking off-brand sunscreen in a strip mall parking lot, this episode is going to hit you harder than a TCA peel at max potency.
So if you’re a med spa owner, aesthetic provider, or just someone who suspects that marketing like a used car lot may not be the secret to luxury branding, this episode is for you. Pour yourself a glass of high-pH spa water, take a seat in the operating room, and let Leisa cut through the crap.
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Links & Notes
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