Discoverability, Community, and the Death of Traditional Marketing
Update: 2025-10-07
Description
Chris chats with Producer and previous VP of Production, Arthur von Nagel (Ubisoft, Genvid, Telltale), about how small teams build community-driven hits like Vampire Survivors, Balatro, and Cult of the Lamb. They dig into fandom, identity, and why marketing isn't what it used to be.
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