From Pixar to Silent Hill: Stephan Bugaj on Storytelling, Community & Discovery
Update: 2025-10-14
Description
Stephan Bugaj (Pixar, Telltale, Genvid) joins me to explore the real reasons games succeed and why traditional marketing no longer cuts it. We dig into the saturation of the games market, the myth of “build it and they will come,” and how authentic communities are replacing ad campaigns. We also look at discoverability from a dev’s perspective, how to find your audience and why word of mouth still matters.
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