In this episode of 'Beauty and the Science', host Larissa and guest Patricia Moock, a sustainability expert and founder of 4L Impact Strategies, discuss the Green Claims Directive and its impact on personal care companies and consumers.

They delve into Patricia's journey towards sustainability, the purpose and significance of the Green Claims Directive, the role of marketing in promoting sustainable practices, and how companies can prepare for the directive's implementation.

The conversation sheds light on the crucial need for greater transparency and refinement in ecological claims in the personal care industry.