DiscoverBeauty & the ScienceThe puzzling effect of green product claims
The puzzling effect of green product claims

The puzzling effect of green product claims

Update: 2023-09-27
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Join us as we delve into the world of product claims and their influence on consumers' perception of sustainability. In this podcast, we explore whether and how product claims shape buyers' perceptions of eco-friendliness and how these claims impact the decision-making process.

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The puzzling effect of green product claims

The puzzling effect of green product claims

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