In this episode of AI Right, we sit down with Matt Higgs, Analytics Lead at Edrington – the global whisky company behind brands like The Macallan and Highland Park. We chat about what it really takes to build a data-informed culture in a heritage-rich organisation, why educating senior leaders is a game-changer, and how curiosity (not dashboards) drives action.

Matt shares lessons from the frontline of transforming data perception at Edrington, how he’s coaching stakeholders to ask better questions, and what it means to turn insights into decisions, not just reports. Whether you're a data professional or a whisky fan with a curious mind, this one's worth a listen.

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