Ditch "Donor Led" Fundraising (?!)—with Paul Amadi

Update: 2021-04-12

Description

We're thrilled to be joined this week by Paul Amadi, Chief Supporter Officer at the British Red Cross. Paul and AmickyCarol discuss number 7 of Ken Burnett's 34 foundations of fundraising, which states that fundraising should be "donor led, not target led", and we reveal our proposed modification to this foundation at the end of the episode!

Four Minutes in Fundraising is sponsored by the City Bridge Trust, a grant maker tackling inequality and disadvantage in Greater London.

To get in touch and stay up to date, find us on Twitter, Instagram and Facebook @FundraisingPod.

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Ditch "Donor Led" Fundraising (?!)—with Paul Amadi

Four Minutes in Fundraising

#box-pro-ellipsis-175929777451495{-webkit-line-clamp:2;}Ditch "Donor Led" Fundraising (?!)—with Paul Amadi

Ditch "Donor Led" Fundraising (?!)—with Paul Amadi

Four Minutes in Fundraising

Ditch "Donor Led" Fundraising (?!)—with Paul Amadi