What drives someone to transition from a stable corporate career to launching a fractional CFO practice? In this episode of The New F* Word podcast, we speak with Elisabeth Sabin, a newly minted fractional CFO, about her transformative journey into the world of fractional finance. Elisabeth shares the motivations behind her decision to leave corporate finance for a more flexible and fulfilling career, one that allows her to balance professional ambition with family time and a passion for helping small businesses thrive.

We dive into the challenges Elisabeth faced as she transitioned to self-marketing and client acquisition in the fractional CFO space, discussing how long-term vision and a solid foundation are key to overcoming short-term uncertainty. We explore the evolving role of CFOs in business and how Elisabeth’s approach focuses on strategic financial guidance rather than just number crunching.

Elisabeth also shares her passion for working with impact-driven businesses, where financial success aligns with social impact. We discuss the psychology behind financial decision-making, the importance of trust and emotional intelligence, and how Elisabeth plans to scale her practice sustainably while staying true to her values.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newfword.substack.com