Do Copywriters Need a Personal Brand? (Episode 239)
Update: 2025-07-23
Description
❌ Fancy logo
❌ Color palette
❓Personal brand
You’ve probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one?
On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today’s copywriting climate.
Spoiler: just because you exist does not make you a brand.
Your reputation behind closed doors with your clients is far more important than public perception of you on social media.
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Mentioned in the Episode
- Ep. 208: Are You Doing These 4 Things That Clients Look for in Freelancers?
- BONUS – Laser Coaching: How Do I Find Clients for Freelancing?
Related Links
- This Brand-New Copywriter Landed a Senior Copywriting Role
- Why Brand Voice Matters in Copywriting
- 3 Things to Remember if You’re Brand New to Copywriting
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