DiscoverHigher Ed Marketing LabDo You Actually Have a Strategy?
Do You Actually Have a Strategy?

Do You Actually Have a Strategy?

Update: 2025-06-13
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HEML host Jarrett Smith explores the essential elements of strategy. Learn how strategy differs from activities like planning and big-picture thinking, why strategy doesn't begin with goals, the importance of selective over-performance, and how to recognize a true strategy over something that merely sounds strategic.

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Do You Actually Have a Strategy?

Do You Actually Have a Strategy?